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In today's world, where the rise and decline of trends and fads are regular affairs, the timeless appeal of the kurta for women is evergreen. Women's kurta is a tapestry of India's diverse cultures and its love for colors and crafts. For the past several centuries, it has seen significant changes that introduced some of the iconic silhouettes and designs. From festive occasions to everyday workwear, kurtas for women have been a faithful companion, adding an alluring charm to every look.
At Jaypore, we have curated a diverse collection of women's kurtas to cater to your every need. Our kurtas are a contemporary interpretation of India's rich cultural heritage that showcases the country's beautiful and intricate crafts. Whether it is the delicate chikankari kurta for women or a regular one, each one reflects our efforts to preserve the craft heritage, thus offering you a sustainable choice.
In Persian, kurta means a shirt without a collar. The Persians created the predecessor of the kurta known as 'Verbena'. A verbena was a long shirt-like kurta with slits on both sides. It was the Central Asian people who introduced this garment in the Indian subcontinent. During the Gupta Empire, its people significantly adopted it. However, it was only during the reign of the Mughals that it became a royal attire. Under the Mughal patronage, it was popularized by the noble families.
Since becoming popular, it has undergone various changes to give rise to various iconic styles of kurta. From Anarkali, Farshi, and Angrakha to a more modern silhouette like flared or asymmetrical ones, the charm and comfort of a kurta have been steadfast with the ebb and flow of time.
Jaypore believes in safeguarding India's craft legacy. We honor the painstaking efforts of the artisans through our exquisite collection of Kurtas. Our collection showcases various crafts' intricate details, making it versatile for every occasion.
Let's explore Jaypore's collection of women's kurtas:
Jaypore's women's kurtas are works of art that blend modern Indian aesthetics with tradition. They are carefully curated to suit your needs while preserving the craft's legacy. Here are a few tips for styling them effortlessly for a refined and elegant look:
Following a proper care regime for women's kurtas is crucial. It helps retain the original color and extend its longevity. Moreover, it also helps prevent any abrasion to the fabric. Without further ado, here are some essential care tips for your kurta:
Jaypore's kurtas transcend traditional boundaries and seamlessly blend them with contemporary sensibilities. Each kurta is an embodiment of comfort and cultural pride that showcases the fine craftsmanship of the artisans.By choosing Jaypore, you are becoming part of India's craft legacy. With us, you are also taking a conscious step towards sustainability and helping build an eco-friendly environment.
So, why wait? Bring home a piece of treasured craft and join the celebration of India's rich cultural heritage.
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India wears her beauty in the colorful textiles, breathtaking ornaments and inspiring stories that come alive in her streets. There is magic in the hands that work the loom, in the eyes that pore over a needle, in the brushstrokes that paint life. And yet few things can sum it all up, can capture the essence in a box. At Jaypore, we have begun a fascinating journey, a humble attempt to bring India a little closer to the world. Dedicated to creating a unique interpretation of age-old crafts, we partner with artisanal communities, textile designers, independent artists (and the occasional maverick) to showcase a new, contemporary design language that comes from India and belongs everywhere on the globe. We believe in sharing stories and celebrating how each handmade object can come to represent something much bigger than itself. Travelling to the colorful corners of this fascinating country, we curate unique and exclusive collections that represent India's finest craft-based designs, so that you can savor the delightful treasures at leisure, with us. Immerse yourself in the beauty of India. Shop for handmade Apparel, jewelry, Home furnishing, Home decor & More.